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BTBB covers innovation in ecommerce, supply chain and manufacturing, research and technology. Get in touch at

What's up with the name?

Jeremy Bodenhamer coined the term "behind the buy button" in a podcast interview where he discussed his book Adapt or Die.

"There are a million books about life in front of the buy button (sales and marketing books) and virtually no books on life behind the buy button (operations). Behind the buy button is where all the growth and competitive advancements are being made today."

© 2021 Behind the Buy Button
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